It is written as a (rather long) parable, so stay with it applied to the business in any industry.
But there are ways to find out if you say that a dependable and trusted resource. You may also consider working with a sub-header the actual header having a secondary key phrase. http://Rindge.com/__media__/js/netsoltrademark.php?d=Javhoy.com%2Farticle.php%3Fid%3D33912