Introduction The rapid advancement of generative AI models, such as GPT-4, businesses are witnessing a transformation through unprecedented scalability in automation and content creation. However, this progress brings forth pressing ethical challenges such as bias reinforcement, privacy risks, and potential misuse. According to a 2023 report by the MIT https://andersonjkhcb.post-blogs.com/54114138/navigating-ai-ethics-in-the-era-of-generative-ai