Metrics are commonly used to assess effectiveness. Impressions, screen uptime, and content schedules support system monitoring. In practice, human response shapes outcomes. A screen can be active, still have limited impact. Understanding this gap supports better planning. when content fits attention patterns. Limits of data-driven evaluation Logs confirm delivery. It https://andrewworkinsights.activoblog.com/48781865/data-versus-behaviour-in-digital-signage-effectiveness